What the publisher side does
Publishers supply website or app traffic and install approved ad placements. The official platform currently presents popunder-led monetization together with banner, in-page, video and push-style formats. Format availability can depend on property type, device mix, GEO and moderation.
Published payout snapshot
| Minimum payout | $50 according to the official publisher page checked August 2026 |
|---|---|
| Withdrawal review | On-demand withdrawal with a stated 3–7 day approval window |
| Payment coverage | The official page states multiple payment methods; verify options inside the account |
| Revenue model | CPM-based monetization varies by traffic and placement |
These are platform statements, not a payout guarantee. Read the current publisher terms and confirm account-specific methods before implementation.
Publisher onboarding checklist
- Document the property, traffic sources, main GEOs and device split.
- Confirm that content and acquisition sources comply with policy.
- Choose one placement and establish a baseline before adding more.
- Measure viewability, bounce rate, page speed and revenue by device.
- Keep screenshots and records of tag settings and payment requests.
How to evaluate an ad tag
Revenue per thousand visits is only one metric. Aggressive formats can raise short-term yield while reducing user retention or increasing layout and performance problems. Test one placement at a time and compare revenue against engagement, repeat visits and page speed.
Do not insert unknown scripts outside the official dashboard. Review tag permissions, content security policy and where third-party requests are sent. If a property serves regulated or age-restricted content, confirm the applicable rules for each GEO.
Common reasons to pause
- Revenue reports cannot be reconciled with your analytics.
- The new placement materially harms mobile performance.
- Traffic sources or content fall outside platform rules.
- Account or payout instructions arrive from an unverified contact.
Publisher FAQ
Is the minimum payout the same as the advertiser deposit?
No. Publisher withdrawal and advertiser funding are different products. Do not mix the two values.
How much will a site earn?
There is no universal number. GEO, format, viewability, audience and advertiser demand all affect yield.
Where should I verify current rules?
Use the official publisher help section and the dashboard tied to your account.
Choosing a first publisher format
| Format | Revenue potential | User impact |
|---|---|---|
| Popunder | High | Medium — opens a new window |
| Banner | Low–medium | Low |
| In-page push | Medium | Low–medium |
| Video | Medium | Depends on player placement |
Start with one format on a portion of traffic, compare revenue and engagement against a control period, then decide. Advertiser-side guides: how to start.