ClickAdilla Popunder Ads
The platform's strongest format — big volume, low CPMs, ideal for direct-response verticals.
What Is a Popunder Ad?
A popunder opens your landing page in a new browser window behind the active tab. Visitors see it when they close or switch tabs. Compared to popups (banned by most browsers since 2008), popunders survive because they're not interruptive — they wait their turn.
ClickAdilla Popunder — Volume and Reach
Popunder is the flagship format on ClickAdilla, with the largest inventory by impression count. Traffic spans 240+ GEOs across mainstream and adult site categories. Daily impression count on popunder alone runs into the billions, which means you can scale tier-1 GEOs to $1k+/day spend without running out of inventory.
CPM Ranges by Tier
| Tier | Example GEOs | Typical CPM |
|---|---|---|
| Tier 1 | US, UK, CA, AU, NZ, DE | $1.50–4.00 |
| Tier 2 | FR, IT, ES, NL, JP, KR, PL | $0.60–2.00 |
| Tier 3 | BR, MX, IN, ID, VN, ZA, PH | $0.20–0.80 |
Adult inventory typically runs 30–50% lower CPMs across all tiers.
Best Verticals for Popunder
- Dating — works on both mainstream and adult inventory. SOI and DOI funnels both profitable.
- Sweepstakes — iPhone/Samsung giveaway-style. Tier 1 and tier 2.
- Downloads — software, VPN, antivirus, browser extensions.
- Mobile content / utility — wallpapers, ringtones, mobile games (tier 3 especially).
- Crypto — exchanges, trading platforms, casino-style.
- Gambling — depending on GEO and offer compliance.
Targeting Tips
Start narrow before scaling: one GEO, one OS, one device. Popunder optimization is mostly about source/placement blocking — within 24–48 hours you'll see which traffic sources convert and which burn budget. Use the platform's source-level reporting to blacklist non-performing sources aggressively.
Launching Your First Popunder Campaign
- Pick one GEO matching your offer (don't run all-tier on day one).
- Set frequency cap at 1 impression per user per 24h.
- Start CPM at platform-suggested level.
- Daily budget: at least 20× your expected CPA to gather conversion data.
- After 24h: blacklist sources that spent >2× CPA without conversion.
- After 72h: pull GEOs/segments below profitability threshold.