ClickAdilla Push Notification Ads

High-engagement format with permission-based subscriber base. Cheaper than Facebook, hotter than popunder.

What ClickAdilla Push Looks Like

Push notifications appear on the user's device (desktop or mobile) outside any browser tab. They opted in to receive notifications from publisher sites at some point — that opt-in is now monetized. Click rates are 5–10× higher than display banners because notifications appear in the user's active attention space.

Pricing — CPC Model

Push usually bids CPC (cost per click), not CPM, because the conversion-relevant action is the click. ClickAdilla's CPC ranges:

Subscriber Freshness Targeting

ClickAdilla segments subscribers by age since opt-in: 0–7 days, 8–30 days, 31–90 days, 90+ days. Fresh subscribers cost more per click but convert at 2–4× higher rates. For new offers, test 0–7 day fresh segment first to validate creative-offer fit; once profitable, scale into older segments at lower CPCs.

Best Verticals on Push

• Sweepstakes — "you have won a prize" style notifications align with format intent.
• Crypto — urgency-style notifications about price/opportunity.
• Dating — "new match" style creatives.
• iGaming / casino — bonus and freespin angles.
• Mobile content & utility apps — antivirus alerts, browser warnings.
• Nutra — health/weight loss in tier 2/3 markets.

Creative Best Practices

• Icon: clear, recognizable, high contrast at 192×192 px.
• Headline: 30 char max, urgency or curiosity tone wins.
• Description: 60 char max, expands on the hook.
• Image (when supported): 360×240 hero image, faces and bright colors test well.
• Rotate 5–10 creatives at launch, kill bottom 50% after 1k clicks each.

Launching

1. Pick offer with proven push performance (check affiliate network's "format" stats).
2. 1 GEO + 1 OS + 0–7d fresh subscribers to start.
3. 5–10 creatives, identical landing page.
4. Bid 50–80% of platform max suggestion.
5. Optimize after 2× CPA in spend per creative.