ClickAdilla Push Notification Ads
High-engagement format with permission-based subscriber base. Cheaper than Facebook, hotter than popunder.
What ClickAdilla Push Looks Like
Push notifications appear on the user's device (desktop or mobile) outside any browser tab. They opted in to receive notifications from publisher sites at some point — that opt-in is now monetized. Click rates are 5–10× higher than display banners because notifications appear in the user's active attention space.
Pricing — CPC Model
Push usually bids CPC (cost per click), not CPM, because the conversion-relevant action is the click. ClickAdilla's CPC ranges:
| Tier | Examples | Typical CPC |
|---|---|---|
| Tier 1 | US, UK, CA, AU | $0.04–$0.15 |
| Tier 2 | FR, DE, IT, JP | $0.01–$0.06 |
| Tier 3 | BR, IN, ID, VN | $0.003–$0.02 |
Subscriber Freshness Targeting
ClickAdilla segments subscribers by age since opt-in: 0–7 days, 8–30 days, 31–90 days, 90+ days. Fresh subscribers cost more per click but convert at 2–4× higher rates. For new offers, test 0–7 day fresh segment first to validate creative-offer fit; once profitable, scale into older segments at lower CPCs.
Best Verticals on Push
- Sweepstakes — "you have won a prize" style notifications align with format intent.
- Crypto — urgency-style notifications about price/opportunity.
- Dating — "new match" style creatives.
- iGaming / casino — bonus and freespin angles.
- Mobile content & utility apps — antivirus alerts, browser warnings.
- Nutra — health/weight loss in tier 2/3 markets.
Creative Best Practices
- Icon: clear, recognizable, high contrast at 192×192 px.
- Headline: 30 char max, urgency or curiosity tone wins.
- Description: 60 char max, expands on the hook.
- Image (when supported): 360×240 hero image, faces and bright colors test well.
- Rotate 5–10 creatives at launch, kill bottom 50% after 1k clicks each.
Launching
- Pick offer with proven push performance (check affiliate network's "format" stats).
- 1 GEO + 1 OS + 0–7d fresh subscribers to start.
- 5–10 creatives, identical landing page.
- Bid 50–80% of platform max suggestion.
- Optimize after 2× CPA in spend per creative.
Classic push vs in-page push on ClickAdilla
| Classic push | In-page push | |
|---|---|---|
| Where it shows | OS-level notification to opted-in subscribers | Notification-style block on the publisher page |
| iOS reach | Limited | Yes — no subscription needed |
| Audience | Subscribers, ages from fresh to 90+ days | Anyone currently on the page |
| Typical bidding | CPC | CPC / CPM |
| Best first test | Fresh 0–7 day segment | Mobile tier-2/3 GEOs |
Run the two as separate campaigns: their CTR, CPC and audience differ, and mixing them in one report hides which one actually converts.
Optimization schedule for a push test
- Day 1: 5–10 creatives, one GEO, one OS. Do not touch bids for the first few hundred clicks.
- Day 2–3: pause creatives under half the average CTR; blacklist sources that spent 2× CPA without a conversion.
- Day 4–7: move budget to the best subscriber-age segment, then test older segments at lower CPC.
- Week 2: try CPA Goal bidding once the campaign has a stable conversion history.
Why push campaigns fail
- Clickbait creative that the landing page does not deliver — high CTR, no conversions.
- Only aged subscribers targeted from day one, so CTR collapses.
- No frequency cap: the same users see the same message until they ignore it.
- Landing pages that load slowly on mobile data.
Compare formats in our popunder and native guides, and check vertical fit in sweepstakes and dating.