ClickAdilla vs ExoClick
For adult media buyers — the long-running specialist vs the multi-category generalist.
Comparison
| ClickAdilla | ExoClick | |
|---|---|---|
| Focus | Mainstream + Adult | Adult-focused |
| Founded | 2017 | 2006 |
| Min deposit | $50 | $200 |
| Adult inventory | Large | Largest in industry |
| Mainstream inventory | Yes | Limited |
| Crypto | Yes | Yes |
Pick ClickAdilla
- Lower entry budget.
- Run mainstream AND adult from one account.
- Crypto-paying advertisers.
Pick ExoClick
- Adult-only buyer who wants the deepest inventory.
- Scaling well-tested adult offers at volume.
Formats and features side by side
| Feature | ClickAdilla | ExoClick |
|---|---|---|
| Popunder | Yes — flagship format | Yes |
| Push / in-page push | Yes | Yes |
| Native | Yes | Yes |
| Banner | Yes | Yes |
| In-stream video (pre-roll) | Yes | Yes, large adult video inventory |
| Bidding | CPM, CPC, CPA Goal | CPM, CPC, CPA-type options |
| Entry deposit | $50 | $200 |
| Mainstream inventory | Yes | Limited |
| Crypto deposits | Yes | Yes |
Which network for dating offers?
For adult dating at scale, ExoClick's adult inventory is the deepest in the industry, which helps once an offer is proven. For mainstream dating or for buyers who want to test both mainstream and adult placements from one balance, ClickAdilla is the cheaper starting point. A common workflow is to validate the funnel on ClickAdilla with a smaller budget, then mirror the winning GEO and creative angle on ExoClick. More in ClickAdilla for dating offers.
Which network for video and members-area traffic?
Pre-roll on adult tube sites is ExoClick's home turf; ClickAdilla's in-stream video is smaller but cheaper to enter and useful for testing creatives. Paysite and members-area offers usually need ExoClick-level adult reach once scaling.
Running both
- Use the same tracker and the same offer link with a source parameter per network.
- Compare cost per qualified conversion, not CPM.
- Keep separate source blacklists — placements are not shared between networks.
Test the funnel on ClickAdilla ($50 entry) →
Targeting and controls
| Control | ClickAdilla | ExoClick |
|---|---|---|
| GEO / city | Country, city in major markets | Country, region, city |
| Device, OS, browser | Yes, OS by version | Yes, detailed |
| Carrier / ISP | Yes | Yes |
| Source white/blacklists | Yes | Yes, plus site and zone level |
| Day-parting, frequency cap | Yes | Yes |
| Algorithmic bidding | CPA Goal | Optimization and smart-bid options |
ExoClick exposes more granular zone-level controls, which experienced adult buyers value when scaling. ClickAdilla keeps the setup simpler, which shortens the first test for buyers coming from mainstream networks.
Learning curve and support
ExoClick's dashboard is dense: powerful once learned, slower for a first campaign. ClickAdilla is quicker to launch but its documentation is thinner, so plan to test settings yourself. Both are self-serve at entry level.
Verdict by buyer type
| Buyer | Start on |
|---|---|
| Adult-only, scaling proven offers | ExoClick |
| Mainstream + adult from one balance | ClickAdilla |
| Budget under $200 | ClickAdilla |
| Adult video pre-roll at volume | ExoClick |
| First campaign ever | ClickAdilla |