ClickAdilla vs PropellerAds
Two of the most-used self-serve networks. Here's exactly when each one wins.
Quick verdict: PropellerAds for push-heavy mainstream campaigns and pure tier-1 mainstream offers. ClickAdilla for lower entry deposit, multi-format flexibility, adult traffic, and crypto-friendly billing.
Side-by-Side
| ClickAdilla | PropellerAds | |
|---|---|---|
| Founded | 2017 | 2011 |
| Daily impressions | 4.5B+ | 12B+ |
| Min deposit | $50 | $100 |
| Ad formats | 7 (incl. adult) | 5 (mainstream-only) |
| Adult traffic | Yes | No |
| Bidding | CPM/CPC/CPA Goal | CPM/CPC/CPA Goal/SmartCPM |
| Crypto payments | BTC, USDT, more | USDT (limited) |
| Self-serve only? | Yes (managed at $5k+/mo) | Yes (managed at $3k+/mo) |
Where ClickAdilla Wins
- Lower entry: $50 vs $100.
- Seven formats incl. in-stream video and social bar; PropellerAds has five.
- Adult inventory available (PropellerAds is mainstream-only).
- Better crypto payment support.
- More straightforward UI for beginners.
Where PropellerAds Wins
- Larger total volume — 12B daily vs 4.5B.
- SmartCPM (auto-bid) algorithm more mature.
- Larger push subscriber base, especially tier-1 fresh.
- Brand-level recognition for mainstream advertisers.
Pick ClickAdilla If
- You run adult or "grey" offers PropellerAds won't accept.
- You want crypto-friendly billing.
- You're testing with under $200 budget.
- You need video format in the same dashboard.
Pick PropellerAds If
- You need maximum push volume on tier-1 mainstream.
- You're scaling proven offers and need depth of inventory.
- SmartCPM auto-optimization is core to your workflow.
Or Use Both
Most pro affiliates run on multiple networks simultaneously. ClickAdilla and PropellerAds complement each other — ClickAdilla for adult/multi-format, PropellerAds for tier-1 mainstream depth.
Start with ClickAdilla ($50 min) →Running a fair test between the two
- Same offer, same landing page, same tracker, separate source parameter.
- Same GEO and device split; start with one format both networks are strong in (popunder or push).
- Equal budget and the same review date — for example 7 days or a fixed number of conversions.
- Compare cost per qualified conversion and ROI, not CPM.
Bidding differences
PropellerAds' SmartCPM automatically lowers bids toward the clearing price, which suits buyers who want automation. ClickAdilla offers manual CPM/CPC and CPA Goal; manual control is useful when you need tight source-level blacklisting. Buyers who are new to source optimization often find the automated route easier; experienced popunder buyers often prefer manual control.