ClickAdilla Targeting Options

All targeting parameters available, what each controls, and when to use them.

GEO

Country-level always. City-level on supported regions (US, major EU, UK, JP, AU). Region-level for tier-1 federal countries.

Device & OS

• Device: desktop, mobile, tablet, smart TV (limited).
• OS: Windows, macOS, Linux, Android (by version), iOS (by version).
• OS version separation matters — newer iOS often has higher payouts for app installs.

Browser

Chrome, Firefox, Safari, Edge, Opera, Samsung Internet, mobile browsers. Chrome dominates volume on most GEOs.

Connection & Carrier

• Connection type: Wi-Fi, 3G, 4G, 5G.
• Carrier targeting: major mobile carriers in most GEOs (essential for mobile content offers).
• ISP targeting: residential vs mobile vs corporate.

Day-Parting and Frequency

• Hour-of-day (publisher local time).
• Day-of-week.
• Frequency cap per user (impressions/clicks per 24h).

Source Lists

Whitelist/blacklist by source ID (publisher). Critical for popunder optimization — bad sources eat budget without converting.

Categories

Publisher category targeting: news, entertainment, video, file sharing, adult sub-categories, gaming, sports. Lets you concentrate budget on inventory matching offer audience.