What is in-stream video advertising?

Video ads that play inside a video player before (pre-roll), during (mid-roll) or after (post-roll) the content the viewer chose to watch.

Skippable or non-skippable?

Both supported. Non-skippable 6–15 seconds. Skippable 30+ seconds with 5-second skip. Inventory varies by publisher.

ClickAdilla supports both VAST 2/3/4 and VPAID 1/2 tags. Use VAST for compatibility, VPAID if you need interactive elements.

ClickAdilla In-Stream Video Ads

Pre-roll video advertising — strong on adult inventory, niche on mainstream.

What In-Stream Video Looks Like

Video ad plays before publisher video content (pre-roll), occasionally mid-roll. Standard format used everywhere from YouTube to adult tube sites. ClickAdilla's video inventory leans toward adult and entertainment categories where pre-roll has high tolerance and reach.

Specifications

Duration: 6–60 seconds. 15s sweet spot for skippable, 6s for bumpers.
Resolution: 1280×720 minimum, 1920×1080 preferred.
Format: MP4 (H.264), max ~50 MB.
Tags: VAST 2/3/4 or VPAID 1/2.
Companion banners: supported on most placements.

CPM Ranges

Tier 1: $5–15. Tier 2: $2–8. Tier 3: $0.50–3. Higher than display because completion rates are high and engagement is captive.

Best Verticals

Adult dating — strongest fit, native to inventory.
iGaming / casino — bonus offers in 15s spots.
VPN / privacy — fits adult-inventory audience profile.
Mobile games — gameplay teasers convert.

Launch video campaign →

Planning a pre-roll test

Length: keep the core message in the first 5 seconds — before the skip button appears.
Format: deliver a VAST-compatible MP4 at the specs shown in the dashboard; check audio is mixed for muted autoplay with captions.
Click target: send to a fast, mobile-ready landing page that repeats the video's promise.
Bidding: start on CPM and judge cost per completed view and per conversion, not raw impressions.

Pre-roll, mid-roll and post-roll

Pre-roll plays before content and has the highest attention; mid-roll interrupts and often gets skipped; post-roll reaches fewer viewers but is cheaper. On ClickAdilla, start with pre-roll and only add others once you have a converting creative.

Compare with ExoClick, which has the deepest adult video inventory.